A good user experience is a no brainer in products and services today. How do you make such a subjective and intangible concept a part of your product/service? The answer lies in a process that ensures that you maintain a balance between Business goals and User needs.
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This can be useful to you if you:
1) Have a great product idea and need help in materializing it into a user centered solution.
2) Need to improve your existing product.
3) Face a problem with your product/business and would like to have it objectively researched and strategically solved.
Process
1
Problem Framing
Develop a problem statement that defines vision, goals & scope.
2
User Research
Identify & define the target group and their needs.
3
User Flows
Processes that the user follows where product can intersect.
4
Wireframes
Iterative wireframes that outline the product.
5
Prototype & Testing
Finalized wireframes are refined into demonstrative screens for testing.